Jeannette meets Andrew Salter, co-founder of Dirtea, who shares his journey from experiencing burnout to creating a successful wellness brand centered around functional mushrooms.

He discusses the importance of health awareness, breaking stigmas around men's health, and the power of storytelling in building a brand. Andrew emphasizes the need for mentorship, the significance of personal experiences, and the vision for Dirtea's future as a leading health and wellness brand.

You'll hear why:

• Functional mushrooms have transformative health benefits.

• Breaking the stigma around men's health is crucial for awareness.

• Building a brand requires understanding consumer culture.

• Innovative collaborations can enhance brand visibility.

• Personal storytelling is key to connecting with consumers.

• Mentorship plays a vital role in entrepreneurial success.

• Self-discovery is a continuous process in business.

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This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant.

• 04:25 Burnout and the Journey to Wellness

• 10:39 Changing Perceptions of Men's Health

• 15:52 The Science, Stigma, and Range of Functional Mushrooms

• 20:55 The Power of Branding and Culture in Mainstream Success

• 28:45 Catalysts for Change: Personal Experiences and Missions

• 35:10 Overcoming Naysayers and Building Confidence

• 38:11 Self-Discovery Through Business Challenges and Letting Go to Grow

• 42:47 Defining Roles: Sibling Dynamics in Business and the Vision for Dirtea's Future

• 50:56 Best Advice and Final Thoughts

VALUABLE RESOURCES

Brave Bold Brilliant - ⁠⁠https://brave-bold-brilliant.com/⁠⁠

Brave, Bold, Brilliant podcast series - ⁠⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠⁠

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.

Podcast Description

Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant.

From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

This Podcast has been brought to you by Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/