👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio Brandwidth On Demand podcast

👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio

1M ago 29:15

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📝 Show Notes

Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho, Inside Jaws, and Inside The Exorcist series.

Hosts: Kipper McGee & Dave Martin

Key Topics & Takeaways:

From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler.
Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it.
Shift in the industry: “Great distribution now creates content — not the other way around.”
Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignore
Listener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk—authentic ≠ unplanned.
Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter.
Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”

Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol.

ONE MINUTE MARTINIZING: "Reverse"

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Mentioned in this episode:

visit: www.throwbacknation.com

200 episodes

📝 Show Notes

Hosts: Kipper McGee & Dave Martin

Key Topics & Takeaways:

From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler.

Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it.

Shift in the industry: “Great distribution now creates content — not the other way around.”

Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignore

Listener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk—authentic ≠ unplanned.

Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter.

Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”

Mentioned Projects:

Scrooge: The Podcast Christmas Carol

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👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio

📝 Show Notes

ONE MINUTE MARTINIZING: "Reverse"