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How to Build Real Influence - Amanda Russell

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Manage episode 493861741 series 2832777
Content provided by Branding Badass. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Branding Badass or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age.

During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement.

Tune in to:

  • Learn how to leverage influencer marketing effectively, based on Amanda’s pioneering academic programs at UCLA and Northwestern’s Kellogg School of Management.
  • Gain access to frameworks taught at Harvard, London Business School, and the University of Texas, designed to help you stand out in a crowded market.
  • Understand the difference between popularity and true influence, and how to cultivate lasting relationships with your audience.
  • Hear Amanda’s advice on developing the mindset and skills needed to lead and innovate in today’s fast-changing business landscape.

Whether you’re building a personal brand, launching a business, or looking to elevate your marketing game, Amanda’s expertise will equip you with the tools and inspiration to create real, lasting impact.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

  continue reading

136 episodes

Artwork
iconShare
 
Manage episode 493861741 series 2832777
Content provided by Branding Badass. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Branding Badass or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age.

During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement.

Tune in to:

  • Learn how to leverage influencer marketing effectively, based on Amanda’s pioneering academic programs at UCLA and Northwestern’s Kellogg School of Management.
  • Gain access to frameworks taught at Harvard, London Business School, and the University of Texas, designed to help you stand out in a crowded market.
  • Understand the difference between popularity and true influence, and how to cultivate lasting relationships with your audience.
  • Hear Amanda’s advice on developing the mindset and skills needed to lead and innovate in today’s fast-changing business landscape.

Whether you’re building a personal brand, launching a business, or looking to elevate your marketing game, Amanda’s expertise will equip you with the tools and inspiration to create real, lasting impact.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

  continue reading

136 episodes

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