📈 Stop Guessing. Start Targeting: Local Marketing That Actually Works - 121 Brand Up: Build An Unstoppable Brand That Conquers Sales (with Marian Esanu) podcast

Content provided by Marian Esanu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marian Esanu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu) »
📈 Stop Guessing. Start Targeting: Local Marketing That Actually Works - 121

7d ago 22:05

MP3•Episode home

In this episode of the Brand Up Podcast, we break down the real mechanics behind local marketing — the stuff that actually moves the needle when you’re building a service-based business.

We get into why Groupon brings price-shoppers, why Google Maps ads are the easiest entry point, and how $10/day can turn into a year of recurring revenue if you understand your ideal client and stick to a long-term plan.

You’ll hear why most owners fail at ads (hint: they quit after one bad day), how to build a referral engine without killing your margins, and why knowing your customer’s age, job, and spending habits affects everything from your offer to your headline.

We also cover:

How to pick winning keywords for Google Maps ads
Why intent beats impressions every single time
The psychology of raising your prices without tanking your retention
How to stop blending in and start dominating your local area
Why “every business is pay-to-play” — either with time or money
The mindset shift that separates people who scale from people who stall

If you’re serious about growing locally — not hoping, not guessing — this episode gives you the roadmap and the reality check.

122 episodes

#Business #Marketing #Marian Esanu #Personal Branding Tips #Personal Branding Strategy