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🎯 Stop Comparing Levels: Marketing, Sales & Finding the Right Clients - 108

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Manage episode 500977846 series 2663950
Content provided by Marian Esanu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marian Esanu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Brand Up Podcast, we talk about the traps entrepreneurs fall into when they compare themselves to others — and why most of those comparisons are pointless. Instead of focusing on someone else’s level 10, you need to get clear on your level 3 and who you’re really here to serve.

We break down:

  • Why comparison can either fuel you or destroy you
  • The truth about skill vs. marketing vs. sales — and which one actually pays the bills
  • How to sell without sounding pushy (and why you should never let a client leave without booking their next appointment)
  • Why every customer interaction is a sales opportunity, even outside of business
  • Understanding the numbers: what client retention and yearly spend really tell you
  • How to build your client avatar, name them, and reverse-engineer their habits
  • Why “Jennifer in Winchester” will pay, but chasing broke influencers won’t
  • The platforms you may hate as a consumer but need as a business owner

If you’re serious about growth, you need to stop comparing, start marketing, and focus on the clients who can actually afford your services.

🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.

  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 500977846 series 2663950
Content provided by Marian Esanu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marian Esanu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Brand Up Podcast, we talk about the traps entrepreneurs fall into when they compare themselves to others — and why most of those comparisons are pointless. Instead of focusing on someone else’s level 10, you need to get clear on your level 3 and who you’re really here to serve.

We break down:

  • Why comparison can either fuel you or destroy you
  • The truth about skill vs. marketing vs. sales — and which one actually pays the bills
  • How to sell without sounding pushy (and why you should never let a client leave without booking their next appointment)
  • Why every customer interaction is a sales opportunity, even outside of business
  • Understanding the numbers: what client retention and yearly spend really tell you
  • How to build your client avatar, name them, and reverse-engineer their habits
  • Why “Jennifer in Winchester” will pay, but chasing broke influencers won’t
  • The platforms you may hate as a consumer but need as a business owner

If you’re serious about growth, you need to stop comparing, start marketing, and focus on the clients who can actually afford your services.

🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.

  continue reading

109 episodes

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