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🚀 From Zero Clients to Fully Booked: How to Build a 6-Month Growth Plan - 118

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Manage episode 515893477 series 2663950
Content provided by Marian Esanu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marian Esanu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Brand Up Podcast, we unpack the real, step-by-step process behind going from zero clients to a fully booked calendar — without guessing, wasting money, or burning out.

Marian breaks down the exact mindset, math, and marketing moves that help service-based entrepreneurs (especially in beauty, creative, and local industries) scale confidently and strategically.

Here’s what you’ll learn in this episode:

  • How to set your first 6-month growth plan — and why “40 hours” isn’t the real metric of success
  • Turning luxury services into sustainable businesses (even if you’re working from home)
  • When to raise prices, by how much, and how to handle losing clients the smart way
  • How to calculate the lifetime value of a client — and use that to plan your revenue goals
  • How to define your client avatar (meet “Jenny,” the blueprint for your ideal buyer)
  • Using ChatGPT for instant market research and competitor analysis
  • Why the most successful brands know where their clients hang out — online and offline
  • How to find referral partners in unexpected places (like restaurants or salons)
  • The importance of response time — and how fast replies build trust and conversions
  • Why clarity beats hustle when building a business from scratch

If you’ve been trying to figure out how to turn your passion into predictable income — this episode is your roadmap to a fully booked, well-branded business that grows with intention.

  continue reading

119 episodes

Artwork
iconShare
 
Manage episode 515893477 series 2663950
Content provided by Marian Esanu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marian Esanu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Brand Up Podcast, we unpack the real, step-by-step process behind going from zero clients to a fully booked calendar — without guessing, wasting money, or burning out.

Marian breaks down the exact mindset, math, and marketing moves that help service-based entrepreneurs (especially in beauty, creative, and local industries) scale confidently and strategically.

Here’s what you’ll learn in this episode:

  • How to set your first 6-month growth plan — and why “40 hours” isn’t the real metric of success
  • Turning luxury services into sustainable businesses (even if you’re working from home)
  • When to raise prices, by how much, and how to handle losing clients the smart way
  • How to calculate the lifetime value of a client — and use that to plan your revenue goals
  • How to define your client avatar (meet “Jenny,” the blueprint for your ideal buyer)
  • Using ChatGPT for instant market research and competitor analysis
  • Why the most successful brands know where their clients hang out — online and offline
  • How to find referral partners in unexpected places (like restaurants or salons)
  • The importance of response time — and how fast replies build trust and conversions
  • Why clarity beats hustle when building a business from scratch

If you’ve been trying to figure out how to turn your passion into predictable income — this episode is your roadmap to a fully booked, well-branded business that grows with intention.

  continue reading

119 episodes

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