In this episode of Brand to Scale, Jess speaks with Sam Heighway, founder of The Business Fit. Sam shares how she moved from corporate roles to creating a business dedicated to real leadership and behaviour change.

This is a conversation about more than HR policies. It is about building cultures where people talk openly, own their values and lead with purpose. Sam explains the practical side of leadership, from tough conversations to recognition and empathy.

She also talks about the mindset shift required when you move from employee to business owner, and why investing in people is the best decision any leader can make.

In this episode:

• Why Sam started The Business Fit
• Moving from employment to entrepreneurship
• Building behaviour-led cultures
• Keeping values alive at work
• The real role of coaching and feedback

Sam’s insight comes from real experience. If you want to understand what leadership really means beyond buzzwords, this episode is for you.

Topics covered:

• Leadership development
• Behaviour change at work
• Values-led business
• Building strong teams
• Coaching conversations in leadership

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#BrandToScale #TheBusinessFit #LeadershipDevelopment #BehaviourChange #BusinessCulture #EntrepreneurStory