Ever feel like your Amazon business is walking a tightrope without a safety net? You're not alone. In this eye-opening episode of Brand Fortress HQ, we pull back the curtain on the five most devastating mistakes that can silently kill your Amazon brand—mistakes we've painfully witnessed both with our clients and in our own businesses.
The first deadly sin might surprise you: changing your brand name on Amazon. We share horror stories of brands forced to choose between keeping misaligned brand identities or losing years of hard-earned reviews and rankings. One particularly painful case involved a client unable to use their actual brand name in product titles because they'd registered under a different name, thinking trademark issues prevented them from using their real one. The solution came too late, leaving them with an agonizing choice.
When it comes to reviews, we reveal why preventing one negative review is worth far more than gaining multiple five-star ratings. Amazon's algorithm now weighs negative reviews more heavily, making reputation management crucial to your success. We share practical strategies for preventing negative reviews through better product design, clearer instructions, and thoughtful post-purchase communication—without violating Amazon's terms of service.
The remaining sins—going out of stock, not knowing your numbers, and lacking an after-purchase program—can be equally devastating. We share a sobering account of watching a seller's sales chart resemble a "ski slope" after inventory problems, and why maintaining at least 90 days of inventory in the U.S. is essential for business continuity. We also explain which metrics matter most (hint: it's more than just ACOS) and why building your own customer list is your ultimate insurance policy against Amazon account suspension.
Each of these mistakes represents a potential business killer, but they're all avoidable with the right knowledge and systems. Tune in to discover how to protect your brand from these common but devastating Amazon selling mistakes. Your brand's survival may depend on it. Have you encountered any of these challenges? Join us live most Tuesdays at 2:15 PM Central on LinkedIn to get your specific questions answered!

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