Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Content provided by Ruth Dale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ruth Dale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to BrainFuel
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
Best friends Joel and Matt are the co-hosts of How to Money which is all about providing the knowledge & tools that normal folks need to thrive in areas like debt payoff, DIY investing, and crucial money tricks that will provide continuous help along your journey. We believe that access to unbiased and jargon-free personal finance guidance is more necessary than ever before. When you handle your money in a purposeful, thoughtful way that works for your lifestyle, you can really start living ...
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Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
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E81 - The World Social Marketing Conference Reviewed - The Hot Take Episode
Manage episode 522660906 series 3365571
Content provided by Ruth Dale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ruth Dale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Emergency Episode!
World Social Marketing Conference: Hot Takes & Game-Changing Ideas
Host: Ruth Dale
Guests: Ed Gyde, Katherine Knight, Ian Fannon
We rushed home from sunny Spain with too much excitement not to podcast about it. This episode unpacks the World Social Marketing Conference, its biggest sparks, freshest ideas, and the vibe shift happening across global behaviour change.
🔥 Theme of the Conference
Social marketing isn’t social media. It’s a discipline that improves lives - at scale.
The event was bursting with:
Planet-saving ideas 🌍
New ways to boost agency + confidence 💪
Serious ✨community power✨
Big questions about equity + systems change 🏛️
💡 Guest Highlights & Key Takeaways
🟦 Ed Joy – Audience, Social Marketing (UK)
KEY TAKEAWAY: Stop peppering teens with single-issue campaigns. Build spaces and confidence instead.
Ed shared the Sky Girls campaign — an empowering pan-African platform helping girls say no to pressure and yes to themselves.
His energy:
👟 Less “don’t smoke”
🎮 More DJ booths, gaming, and real talk
💬 Real empowerment > behaviour nagging
Ed’s Big Thought:
“Create places and platforms where young people want to be - then the learning sticks.”
🟩 Katherine Knight – Intelligent Health
KEY TAKEAWAY: Boosting > Nudging. Joy is a public health tool.
Her Beat the Streets programme has already inspired 2 million people to get active, connect, and build community agency.
🔥 Massive shift at the conference:
Climate change + inequality + health?
➡️ One and the same mission.
Catherine’s favourite learning:
Boosting builds people's capacity to choose change — together, not alone.
Bonus: we want a whole episode on Catherine’s disaster-prep flannel story. 🚿🧽 Pure gold.
🟥 Ian Fannon – Claremont Communications
KEY TAKEAWAY: Behaviour change takes time. Build, boost, bond and evaluate rigorously.
Ian’s 3 B’s of brilliant behaviour change:
1️⃣ Building — long-term investment beats short campaigns
2️⃣ Boosting — focus on strengths + capabilities
3️⃣ Bonding — community + connection = magic ✨
His favourite takeaway:
“We strengthen the good already in communities - we don’t fix broken humans.”
🧠 Big Ideas We’re Taking Forward
✔ Elevate agency over persuasion
✔ Build movements, not one-off messages
✔ Climate + health + equity are intertwined
✔ We need practitioners and academics working side-by-side
✔ Behaviour change isn’t instant -invest in longevity
🤫 Room 101 — What We’re Banning
We nearly confiscated all bad PowerPoint slides forever…
… but the official Room 101 winner is:
🚫 Harm-reduction messaging that shifts responsibility onto individuals and deepens inequality.
👉 Behaviour change must tackle systems, not shame people.
❤️ Conference Vibes
Sunshine + tapas 🌞🍷
Inspiration + brilliant humans
A real sense of movement and momentum
A tribe found (but everyone’s invited)
Next stop? Montpellier 2026 🇫🇷
(We’ll race you to the plenary hall.)
🔗 Connect on LinkedIn
Find Ed Gyde, Katherine Knight, and Ian Fannon over on LinkedIn
🌟 Final Thought
This episode is your postcard from Spain - minus the sangria.
The spark is real. The movement is growing.
Health change is joy-change.
Let’s boost a better world. 💥\
To stay up to date on behaviour change in health comms, and public health join BrainFuel over on Substack!
78 episodes
Share
Manage episode 522660906 series 3365571
Content provided by Ruth Dale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ruth Dale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Emergency Episode!
World Social Marketing Conference: Hot Takes & Game-Changing Ideas
Host: Ruth Dale
Guests: Ed Gyde, Katherine Knight, Ian Fannon
We rushed home from sunny Spain with too much excitement not to podcast about it. This episode unpacks the World Social Marketing Conference, its biggest sparks, freshest ideas, and the vibe shift happening across global behaviour change.
🔥 Theme of the Conference
Social marketing isn’t social media. It’s a discipline that improves lives - at scale.
The event was bursting with:
Planet-saving ideas 🌍
New ways to boost agency + confidence 💪
Serious ✨community power✨
Big questions about equity + systems change 🏛️
💡 Guest Highlights & Key Takeaways
🟦 Ed Joy – Audience, Social Marketing (UK)
KEY TAKEAWAY: Stop peppering teens with single-issue campaigns. Build spaces and confidence instead.
Ed shared the Sky Girls campaign — an empowering pan-African platform helping girls say no to pressure and yes to themselves.
His energy:
👟 Less “don’t smoke”
🎮 More DJ booths, gaming, and real talk
💬 Real empowerment > behaviour nagging
Ed’s Big Thought:
“Create places and platforms where young people want to be - then the learning sticks.”
🟩 Katherine Knight – Intelligent Health
KEY TAKEAWAY: Boosting > Nudging. Joy is a public health tool.
Her Beat the Streets programme has already inspired 2 million people to get active, connect, and build community agency.
🔥 Massive shift at the conference:
Climate change + inequality + health?
➡️ One and the same mission.
Catherine’s favourite learning:
Boosting builds people's capacity to choose change — together, not alone.
Bonus: we want a whole episode on Catherine’s disaster-prep flannel story. 🚿🧽 Pure gold.
🟥 Ian Fannon – Claremont Communications
KEY TAKEAWAY: Behaviour change takes time. Build, boost, bond and evaluate rigorously.
Ian’s 3 B’s of brilliant behaviour change:
1️⃣ Building — long-term investment beats short campaigns
2️⃣ Boosting — focus on strengths + capabilities
3️⃣ Bonding — community + connection = magic ✨
His favourite takeaway:
“We strengthen the good already in communities - we don’t fix broken humans.”
🧠 Big Ideas We’re Taking Forward
✔ Elevate agency over persuasion
✔ Build movements, not one-off messages
✔ Climate + health + equity are intertwined
✔ We need practitioners and academics working side-by-side
✔ Behaviour change isn’t instant -invest in longevity
🤫 Room 101 — What We’re Banning
We nearly confiscated all bad PowerPoint slides forever…
… but the official Room 101 winner is:
🚫 Harm-reduction messaging that shifts responsibility onto individuals and deepens inequality.
👉 Behaviour change must tackle systems, not shame people.
❤️ Conference Vibes
Sunshine + tapas 🌞🍷
Inspiration + brilliant humans
A real sense of movement and momentum
A tribe found (but everyone’s invited)
Next stop? Montpellier 2026 🇫🇷
(We’ll race you to the plenary hall.)
🔗 Connect on LinkedIn
Find Ed Gyde, Katherine Knight, and Ian Fannon over on LinkedIn
🌟 Final Thought
This episode is your postcard from Spain - minus the sangria.
The spark is real. The movement is growing.
Health change is joy-change.
Let’s boost a better world. 💥\
To stay up to date on behaviour change in health comms, and public health join BrainFuel over on Substack!
78 episodes
All episodes
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Similar to BrainFuel
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Best friends Joel and Matt are the co-hosts of How to Money which is all about providing the knowledge & tools that normal folks need to thrive in areas like debt payoff, DIY investing, and crucial money tricks that will provide continuous help along your journey. We believe that access to unbiased and jargon-free personal finance guidance is more necessary than ever before. When you handle your money in a purposeful, thoughtful way that works for your lifestyle, you can really start living ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
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continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
