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Content provided by Ruth Dale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ruth Dale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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E75: Check Your Clarity. Self Testing Advised.

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Manage episode 497206261 series 3365571
Content provided by Ruth Dale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ruth Dale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We explore the real reason why many health campaigns fail: a lack of clarity rooted in assumptions about the audience.

Over the past few episodes, Ruth has walked us through how brains get overwhelmed, how decision fatigue kicks in, and how even well-meaning messages can backfire.

This week’s episode brings it all together with a simple but powerful test:
👉 Do you really know your audience?

💡 Key Takeaways:

  • Empathy fades under pressure: Deadlines and noise can push teams to default to generic messaging. The Clarity Test is your reminder to re-centre on people.

  • Campaigns fail when insight is missing: If your work isn’t grounded in real understanding, you’ll see low engagement, low action, and lots of frustration.

  • Assumptions ≠ empathy: Thinking you know your audience isn’t the same as truly understanding their world.

  • Clarity is behavioural power: Clear minds craft better messages. Clarity isn’t a luxury — it’s a strategic asset.

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 497206261 series 3365571
Content provided by Ruth Dale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ruth Dale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We explore the real reason why many health campaigns fail: a lack of clarity rooted in assumptions about the audience.

Over the past few episodes, Ruth has walked us through how brains get overwhelmed, how decision fatigue kicks in, and how even well-meaning messages can backfire.

This week’s episode brings it all together with a simple but powerful test:
👉 Do you really know your audience?

💡 Key Takeaways:

  • Empathy fades under pressure: Deadlines and noise can push teams to default to generic messaging. The Clarity Test is your reminder to re-centre on people.

  • Campaigns fail when insight is missing: If your work isn’t grounded in real understanding, you’ll see low engagement, low action, and lots of frustration.

  • Assumptions ≠ empathy: Thinking you know your audience isn’t the same as truly understanding their world.

  • Clarity is behavioural power: Clear minds craft better messages. Clarity isn’t a luxury — it’s a strategic asset.

  continue reading

72 episodes

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