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E73 Nudge or Nag - The Reactance Bias in Health Comms (Part 2 of 4 in the Clarity Series)

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Manage episode 493655878 series 3365571
Content provided by Ruth Dale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ruth Dale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Do Health Messages Nag or Nudge?
In this episode of BrainFuel: The Clarity Series, Ruth dives into psychological reactance — the powerful force behind why people reject health advice (even the good kind).

You'll learn:

  • Why audiences push back (and how to stop pushing them)

  • How clarity, tone, and choice impact trust

  • Simple tweaks to make your message land better

🌬️ Want the BrainFuel Breather audio?
Join us on Substack

🎟️ Plus: Join our Social Norms Summer School on Aug 19 — only £49. Includes your Social Norms Starter Kit.
Grab your ticket

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 493655878 series 3365571
Content provided by Ruth Dale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ruth Dale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Do Health Messages Nag or Nudge?
In this episode of BrainFuel: The Clarity Series, Ruth dives into psychological reactance — the powerful force behind why people reject health advice (even the good kind).

You'll learn:

  • Why audiences push back (and how to stop pushing them)

  • How clarity, tone, and choice impact trust

  • Simple tweaks to make your message land better

🌬️ Want the BrainFuel Breather audio?
Join us on Substack

🎟️ Plus: Join our Social Norms Summer School on Aug 19 — only £49. Includes your Social Norms Starter Kit.
Grab your ticket

  continue reading

72 episodes

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