Knowing your ideal patient avatar is the key to building a boutique practice that feels aligned, sustainable, and profitable. In this episode, Dr. Alex and Dr. Lauren dive deep into how to identify and define the exact patients you are called to serve — not just by age or gender, but by values, goals, pain points, and aspirations.

We’ll share why this clarity completely changes how you market, price, and package your services, while making your practice flow more smoothly and attract the right people. From real-life examples to common misconceptions, this conversation will help you see how patient alignment impacts every part of your brand and operations.

👉 Want to go deeper? Join us for the Boutique Practice Bootcamp beginning September 22. It’s five days of live training where you’ll learn step-by-step how to build a profitable, part-time, all-cash practice that aligns with your faith, family, and calling. And when you show up live, you’ll be entered to win prizes — including the grand prize: a private coaching package with Dr. Alex. (Replays will be available, but the prizes are live-only!)

Get signed up now: boutiquepractices.com/bootcamp