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#736: Merch Like You Mean It - The Road Tested Playbook for Pop Ups That Sell Out

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Manage episode 517710999 series 2099681
Content provided by Ashley Alderson and The Boutique Hub with Ashley Alderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Alderson and The Boutique Hub with Ashley Alderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Pop-Ups, Mobile Boutique Life & Merchandising That Sells

Today Brianna Williams, of Wildly Midwest, joins the podcast to share how she built a thriving mobile boutique business traveling to more than 45 markets a year across nine states.

Brianna opens up about pivoting from handmaking baby clothes on Etsy to running a successful women's boutique on the road, what it really takes to make markets profitable, and the merchandising secrets that make customers stop, shop, and say, "I'll take the whole outfit."

You'll learn:

  • How Brianna pivoted from handmade baby clothes to a full-time women's boutique

  • What 45+ markets a year really looks like — and how to plan them

  • How to vet events, spot red flags, and find your perfect customer base

  • Visual merchandising that sells: mannequins, layering, and storytelling through displays

  • The tools, packing systems, and safety gear every mobile boutique owner needs

Join The Boutique Hub

Retail Bootcamp

Brianna Williams & Wildly Midwest

Website: wildlymidwest.com Instagram: @wildlymidwest Facebook: @wildlymidwest

____________________________

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

  continue reading

469 episodes

Artwork
iconShare
 
Manage episode 517710999 series 2099681
Content provided by Ashley Alderson and The Boutique Hub with Ashley Alderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Alderson and The Boutique Hub with Ashley Alderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Pop-Ups, Mobile Boutique Life & Merchandising That Sells

Today Brianna Williams, of Wildly Midwest, joins the podcast to share how she built a thriving mobile boutique business traveling to more than 45 markets a year across nine states.

Brianna opens up about pivoting from handmaking baby clothes on Etsy to running a successful women's boutique on the road, what it really takes to make markets profitable, and the merchandising secrets that make customers stop, shop, and say, "I'll take the whole outfit."

You'll learn:

  • How Brianna pivoted from handmade baby clothes to a full-time women's boutique

  • What 45+ markets a year really looks like — and how to plan them

  • How to vet events, spot red flags, and find your perfect customer base

  • Visual merchandising that sells: mannequins, layering, and storytelling through displays

  • The tools, packing systems, and safety gear every mobile boutique owner needs

Join The Boutique Hub

Retail Bootcamp

Brianna Williams & Wildly Midwest

Website: wildlymidwest.com Instagram: @wildlymidwest Facebook: @wildlymidwest

____________________________

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

  continue reading

469 episodes

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