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#731 Recurring Revenue for Retailers: A Proven Path to Growth
Manage episode 509312994 series 2099681
Want revenue you can count on—every month?
In this episode, Ashley interviews Sarah Williams, the “queen of subscription boxes,” on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers!
What else we talk about:
Pricing first: use AOV to set price; back products into margin
Margins that work: start ~45%, scale to 60–67% with buying power
Retention: why community + live video drove 94% lifetime retention
Upsell math: “ultimate” tiers and high-margin add-ons that subscribers love
Sarah Williams & Launch Your Box with Sarah
Website: Launch Your Box Facebook: SubBoxwithSarah-Facebook Instagram: @howtostartasubbox
Additional resources for you!
➡️ Sarah's packaging cheat sheet
---
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
109 episodes
Manage episode 509312994 series 2099681
Want revenue you can count on—every month?
In this episode, Ashley interviews Sarah Williams, the “queen of subscription boxes,” on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers!
What else we talk about:
Pricing first: use AOV to set price; back products into margin
Margins that work: start ~45%, scale to 60–67% with buying power
Retention: why community + live video drove 94% lifetime retention
Upsell math: “ultimate” tiers and high-margin add-ons that subscribers love
Sarah Williams & Launch Your Box with Sarah
Website: Launch Your Box Facebook: SubBoxwithSarah-Facebook Instagram: @howtostartasubbox
Additional resources for you!
➡️ Sarah's packaging cheat sheet
---
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
109 episodes
All episodes
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