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#731 Recurring Revenue for Retailers: A Proven Path to Growth

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Manage episode 509312994 series 2099681
Content provided by Ashley Alderson and The Boutique Hub with Ashley Alderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Alderson and The Boutique Hub with Ashley Alderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Want revenue you can count on—every month?

In this episode, Ashley interviews Sarah Williams, the “queen of subscription boxes,” on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers!

What else we talk about:

  • Pricing first: use AOV to set price; back products into margin

  • Margins that work: start ~45%, scale to 60–67% with buying power

  • Retention: why community + live video drove 94% lifetime retention

  • Upsell math: “ultimate” tiers and high-margin add-ons that subscribers love

Join The Boutique Hub

Sarah Williams & Launch Your Box with Sarah

Website: Launch Your Box Facebook: SubBoxwithSarah-Facebook Instagram: @howtostartasubbox

Additional resources for you!

➡️ Sarah's packaging cheat sheet

➡️ Curating a box experience

---

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 509312994 series 2099681
Content provided by Ashley Alderson and The Boutique Hub with Ashley Alderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Alderson and The Boutique Hub with Ashley Alderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Want revenue you can count on—every month?

In this episode, Ashley interviews Sarah Williams, the “queen of subscription boxes,” on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers!

What else we talk about:

  • Pricing first: use AOV to set price; back products into margin

  • Margins that work: start ~45%, scale to 60–67% with buying power

  • Retention: why community + live video drove 94% lifetime retention

  • Upsell math: “ultimate” tiers and high-margin add-ons that subscribers love

Join The Boutique Hub

Sarah Williams & Launch Your Box with Sarah

Website: Launch Your Box Facebook: SubBoxwithSarah-Facebook Instagram: @howtostartasubbox

Additional resources for you!

➡️ Sarah's packaging cheat sheet

➡️ Curating a box experience

---

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

  continue reading

109 episodes

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