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The Hidden World of Licensed Product Development
Manage episode 518674792 series 3644618
Think you can launch licensed products in 2 months? Think again.
Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate.
In this episode, discover:
- The three approval stages that make or break products
- Why mixing Ben 10 with Shrek's Donkey was a disaster
- The 10-working-day reset that kills timelines
- How Chinese New Year can derail your launch
- The Wicked URL mistake that went viral
- Why 1000+ submissions create approval bottlenecks
- The real cost of providing 120 product samples
From her first Disney pin meltdown to managing Fort Knox of samples at Cartoon Network, Jenna shares the victories and disasters that shaped her career.
🎯 Planning templates discussed
📦 Sample requirements explained
💡 First-timer mistakes to avoid
🎙 Born to License – Hosted by David Born
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📩 Contact: [email protected]
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Chapters
1. Opening Teaser: 1,000+ Submissions & Disney Beginnings (00:00:00)
2. Introduction: The Complex Journey of Product Development (00:00:53)
3. Learn to License Course (00:01:47)
4. Meet Jenna: The Product Development Queen (00:02:00)
5. The Disney Store Moment: First Product on Shelf (00:04:20)
6. Product Development 101: The Three-Stage Approval Process (00:07:52)
7. Why Product Development Pros Deserve More Credit (00:10:08)
8. Getting Started: Assets, Style Guides & Creative Kickoffs (00:11:16)
9. Do's and Don'ts: Rules Licensees Must Follow (00:13:19)
10. Ben 10 Riding Donkey: The Hilarious Submission Story (00:15:10)
11. Style Guide Mashups: Care Bears Collaborations Explained (00:17:28)
12. Turnaround Times: The 10 Working Day Reality (00:19:27)
13. Managing 1,000 Submissions at Cartoon Network (00:22:13)
14. Pre-Production Stage: Prototypes & Strike-Offs (00:24:05)
15. Learn to License Course (Mid-roll) (00:27:06)
16. Physical Samples vs High-Res Images: COVID Changes (00:28:02)
17. Contractual Stage: Final Production Samples (00:30:51)
18. The Wicked URL Mistake: Defending Product Development (00:35:55)
19. Attention to Detail: Star Wars Button Placement Story (00:40:28)
20. Time Management: The Biggest Challenge for New Licensees (00:42:11)
21. Chinese New Year Planning: The Month-Long Impact (00:43:41)
22. Planning Backwards: Starting with Your Launch Date (00:45:16)
23. Incorporating IP Authentically: Beyond Label Slapping (00:49:33)
24. Career Advice: Why Product Development is Rewarding (00:52:28)
25. Closing & Where to Find Jenna (00:54:31)
26. Closing & Learn to License Offer (00:55:06)
30 episodes
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