How do top leaders make billion-dollar decisions? Hugh Massie, founder of DNA Behavior, reveals how AI and behavioral science turn decision-making into a competitive advantage. In this episode of Boardsi Leadership Talks, you’ll learn:
✅ The "exponential mindset"—why thinking 10^9 (a billion people) is the key to scaling
✅ AI-driven behavior profiling—how to assess leaders without psychometric tests
✅ Golf vs. Business—why pressure decisions on the course mirror boardroom success
✅ Mentoring boys without fathers—how Hugh’s personal trauma fuels his mission
✅ Data + intuition—why your first decision is only 28% accurate (and how to fix it)
🔗 Connect with Hugh Massie:
LinkedIn: https://www.linkedin.com/in/hughmassie/
Email: [email protected]
📌 Chapters:
00:00 - From Accountant to Behavior AI Pioneer
02:37 - The "Exponential Mindset" (Think 10^9!)
06:16 - Why Most Leaders Fail at Decision-Making
12:30 - AI Profiling Fortune 500 CEOs in Minutes
16:50 - Golf = Life: How Pressure Reveals Genius
25:00 - Mentoring Boys Without Fathers (Hugh’s Story)
28:07 - How to Contact Hugh

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