Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Scott Wilkinson, Nathan Perdriau & Sebastian Bensch, Scott Wilkinson, Nathan Perdriau, and Sebastian Bensch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Wilkinson, Nathan Perdriau & Sebastian Bensch, Scott Wilkinson, Nathan Perdriau, and Sebastian Bensch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

BSD Pod Episode 4: Strategy Leads Debate 2025

1:09:25
 
Share
 

Manage episode 519132496 series 3574119
Content provided by Scott Wilkinson, Nathan Perdriau & Sebastian Bensch, Scott Wilkinson, Nathan Perdriau, and Sebastian Bensch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Wilkinson, Nathan Perdriau & Sebastian Bensch, Scott Wilkinson, Nathan Perdriau, and Sebastian Bensch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands.
In this episode they break down:
• Why most one to five million dollar brands are not ready for an agency
• How to tell if your issue is the offer, the creative, or the product
• Why attribution is misunderstood and often useless
• The real link between profitability, scale, and cash flow
• How to build a useful testing roadmap instead of random experiments
• When creative fatigue is a research problem, not a production problem
• Where forecasting starts and why most brands leave it too late
• How AI changes media buying and where it still falls short
• Why hiring better people outperforms every tactic long term
What you can expect:
• Straight, unscripted thinking from the two strategists behind Blue Sense
• Real examples, blunt explanations, and zero theory
• A clear view of how high performance operators diagnose problems
--------------------------------------------------
Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: https://www.youtube.com/@bluesensedigital
--------------------------------------------------
Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
Sign up for a FREE Action Plan today: https://www.bluesensedigital.com.au/
⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/

  continue reading

32 episodes

Artwork
iconShare
 
Manage episode 519132496 series 3574119
Content provided by Scott Wilkinson, Nathan Perdriau & Sebastian Bensch, Scott Wilkinson, Nathan Perdriau, and Sebastian Bensch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Wilkinson, Nathan Perdriau & Sebastian Bensch, Scott Wilkinson, Nathan Perdriau, and Sebastian Bensch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands.
In this episode they break down:
• Why most one to five million dollar brands are not ready for an agency
• How to tell if your issue is the offer, the creative, or the product
• Why attribution is misunderstood and often useless
• The real link between profitability, scale, and cash flow
• How to build a useful testing roadmap instead of random experiments
• When creative fatigue is a research problem, not a production problem
• Where forecasting starts and why most brands leave it too late
• How AI changes media buying and where it still falls short
• Why hiring better people outperforms every tactic long term
What you can expect:
• Straight, unscripted thinking from the two strategists behind Blue Sense
• Real examples, blunt explanations, and zero theory
• A clear view of how high performance operators diagnose problems
--------------------------------------------------
Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: https://www.youtube.com/@bluesensedigital
--------------------------------------------------
Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
Sign up for a FREE Action Plan today: https://www.bluesensedigital.com.au/
⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/

  continue reading

32 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play