Summary
In this conversation, Gabby from Yield Guild discusses the mission and evolution of the organization, emphasizing its role in the Web3 gaming community. The discussion covers the recent YGG Play Summit, the challenges of building during a bear market, and the transition from a guild to a guild protocol. Gabby highlights the importance of questing for player engagement and the strategies for community growth, including the Future of Work initiative that expands opportunities beyond gaming. The conversation concludes with insights on growth dynamics through guild leaders. In this conversation, Gabby Dizon from YGG discusses the strategies for engaging guild leaders, the importance of community-led events, and the role of the YGG token in the gaming economy. She emphasizes the need for effective marketing to attract Web2 gamers, the significance of storytelling in the Web3 space, and the geographic differences in gaming preferences. Gabby also shares insights on future goals for YGG and the potential for Web3 gaming in 2025.
Takeaways

• Yield Guild connects gamers to earn money while playing.
• The YGG Play Summit showcased Web3 games and community.
• Building in a bear market requires a clear mission.
• Yield Guild serves as a platform for various guilds.
• Questing engages players and incentivizes participation.
• Community building is a bottom-up process.
• The Future of Work Initiative expands earning opportunities.
• Guild leaders play a crucial role in community growth.
• Collaboration with game publishers enhances player engagement.
• Yield Guild's community has grown significantly across regions. Identifying guild leaders is crucial for community engagement.
• Community-led events can enhance player participation.
• The YGG token is integral to the gaming economy.
• Marketing strategies should focus on Web2 gamers.
• Storytelling is essential for connecting with audiences.
• Geographic differences influence gaming preferences.
• Partnerships with game publishers drive growth.
• The Metaverse Filipino Worker concept resonates with locals.
• Niche games are becoming mainstream in emerging markets.
• 2025 is poised to be a pivotal year for Web3 gaming.

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