In this conversation, Bread from the MegaETH team discusses the challenges and strategies of community management in the crypto space. He shares his journey into crypto, the unique positioning of MegaETH as a real-time blockchain, and the importance of convenience for users. The discussion also covers team-based marketing and how to effectively communicate a brand's message while engaging with the broader crypto community. In this conversation, the speakers explore themes of curiosity, vulnerability, and community engagement within the context of the MegaETH project. They discuss the importance of being open to feedback, the fluidity of content strategy, and the challenges of crisis management. The role of mascots in brand identity is also examined, alongside personal reflections on community growth and the significance of genuine human connections in the crypto space.
Takeaways
- Community management in crypto is challenging but essential.
- Educational content can help demystify complex topics.
- MegaETH positions itself as the first real-time blockchain.
- Convenience is a key factor for user engagement.
- Team-based marketing can enhance brand visibility.
- Diverse content helps avoid the 'shill' perception.
- Engaging with the community fosters trust and loyalty.
- Technical details should be relatable to the average user.
- Transparency in communication builds credibility.
- The future of blockchain may blur the lines between L1 and L2.
- Genuine curiosity fosters meaningful conversations outside of one's bubble.
- Being vulnerable and accepting the possibility of being wrong is crucial for growth.
- A fluid content strategy allows for adaptability and responsiveness to community feedback.
- Crisis situations can serve as opportunities to strengthen community ties.
- Listening to community feedback is essential for successful project management.
- The choice of a mascot can enhance brand identity and community engagement.
- Creating relatable content helps break down technical barriers in communication.
- Building genuine connections with community members fosters loyalty and trust.
- It's important to have a clear opinion and defend it while remaining open to new information.
- Competition in the crypto space should be embraced as a means of growth.

Timeline
00:00 Introduction to Community Management in Crypto
01:45 Journey into Crypto and Community Management
06:20 Understanding MegaETH's Unique Positioning
10:05 Real-Time Blockchain: A New Paradigm
16:08 The Importance of Convenience in Blockchain
20:22 Team-Based Marketing and Brand Positioning
31:28 Embracing Curiosity and Vulnerability
35:22 Fluid Content Strategy and Team Dynamics
37:35 Crisis Management and Community Engagement
46:01 The Role of Mascots in Brand Identity
53:00 Personal Reflections and Community Growth

Follow me @shmula on X for upcoming episodes and to get in touch with me.