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Using Agritourism to Sustain Your Horses, Land, and Legacy

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Manage episode 496132875 series 3138498
Content provided by Abriana Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abriana Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I’m diving into a topic that’s become deeply personal and professionally exciting for me: agritourism. I’ve been studying this space for over a year now, and through my work on the board of the North Carolina Agritourism Networking Association, I’ve seen just how much untapped potential there is — especially for Black-owned farms and horse facilities.

This episode is for anyone with land, a dream, and a desire to do something different. I talk about how agritourism can be a path to sustainability, community connection, and cultural preservation. And if you think all you have to offer is riding lessons? Let’s expand that vision.

What I’m Sharing:

  • What agritourism really is (and why it's more than just tours)
  • Why riding isn’t the only way to engage the public
  • Real ideas for how horse farms can bring in revenue creatively and consciously
  • The behind-the-scenes: zoning, signage, insurance, infrastructure
  • Why this model might just keep the next generation interested in our farms

Agritourism Examples I Mention:

North Carolina Agritourism Networking Association - https://nc-ana.org/

Tryon International Equestrian Center - https://www.resort.tryon.com/

Ebony Horsewomen event space - https://ebonyhorsewomen.org/

Green’s Campground Hideaway - https://www.greenscampgroundhideaway.com/

Sankofa Farms’ “Bees in the Trap” - https://www.sankofafarms.com/

What kind of agritourism ideas do you have for your current or future horse farm?

  continue reading

114 episodes

Artwork
iconShare
 
Manage episode 496132875 series 3138498
Content provided by Abriana Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abriana Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I’m diving into a topic that’s become deeply personal and professionally exciting for me: agritourism. I’ve been studying this space for over a year now, and through my work on the board of the North Carolina Agritourism Networking Association, I’ve seen just how much untapped potential there is — especially for Black-owned farms and horse facilities.

This episode is for anyone with land, a dream, and a desire to do something different. I talk about how agritourism can be a path to sustainability, community connection, and cultural preservation. And if you think all you have to offer is riding lessons? Let’s expand that vision.

What I’m Sharing:

  • What agritourism really is (and why it's more than just tours)
  • Why riding isn’t the only way to engage the public
  • Real ideas for how horse farms can bring in revenue creatively and consciously
  • The behind-the-scenes: zoning, signage, insurance, infrastructure
  • Why this model might just keep the next generation interested in our farms

Agritourism Examples I Mention:

North Carolina Agritourism Networking Association - https://nc-ana.org/

Tryon International Equestrian Center - https://www.resort.tryon.com/

Ebony Horsewomen event space - https://ebonyhorsewomen.org/

Green’s Campground Hideaway - https://www.greenscampgroundhideaway.com/

Sankofa Farms’ “Bees in the Trap” - https://www.sankofafarms.com/

What kind of agritourism ideas do you have for your current or future horse farm?

  continue reading

114 episodes

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