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#4 | The Retention Game: Keep Your Students Fired Up and Showing Up!
Manage episode 482645005 series 3659262
The secret lies in creating a paradigm shift in how families perceive martial arts training. Rather than allowing parents to view classes as "just another activity" alongside soccer or baseball, Master Lee positions the black belt journey as an essential component of childhood development—akin to education itself. This philosophical foundation changes everything about how students approach their training.
The proof is in the results: an astounding 30% of Master Lee's student base consists of black belts, with recent testing events featuring over 160 black belt candidates. By creating purpose, direction, and transformation, he's built not just a successful business but a community where martial arts becomes a life-changing journey rather than a passing interest.
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Chapters
1. Martial Arts as a Necessary Paradigm (00:00:00)
2. Benefits of Black Belt Journey (00:06:30)
3. Understanding Student Types (00:09:05)
4. Creating an Exciting Class Environment (00:14:15)
5. Structured Class Format for Success (00:19:20)
6. End-of-Class Rituals and Life Skills (00:22:50)
4 episodes
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