In this episode of the BLABO podcast, host Chris Papin and digital marketing expert Anna Graham discuss the importance of adopting a business mindset, understanding digital marketing, and the significance of targeting the right audience. They explore the differences between personal and professional social media use, the value of organic growth over paid advertising, and the necessity of building relationships through social media. Anna emphasizes the need for authenticity in marketing, adapting strategies for different generations, and the power of repurposing content for maximum impact. The conversation concludes with practical advice for business owners on creating valuable content and engaging with their audience effectively.

Anna Graham is the founder of Anagram Creates, a digital content studio helping professionals in the service world build a thoughtful, strategic online presence. From social media and podcast support to digital downloads and content strategy, Anna makes it easier for her clients to show up online—so they can focus on what they do best. She lives an unconventional life abroad in Madrid, Spain, where she splits her time between creative work and planning her next travel itinerary.

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/chris-papin/