In this episode, host Joshua McNary chats with content process consultant Maddy Osman, author of Writing for Humans and Robots and founder of The Blogsmith agency. Based in Denver, Maddy is passionate about helping B2B technology brands streamline and scale their content operations with smart technology and optimized processes.

Joshua and Maddy dive into the realities of writing and business in the age of AI, discussing how automation, SaaS tools, and artificial intelligence are transforming workflows—while also highlighting why processes and human expertise remain essential. Maddy shares her experiences leveraging tools like Zapier, Loom, Scribe, and cutting-edge AI to boost productivity, curate information, and avoid the pitfalls of chasing every shiny new feature. You’ll also hear practical advice for small and mid-sized businesses looking to make the most of today’s technology, plus candid reflections on balancing originality, ethics, and efficiency in a tech-driven work world.

Whether you’re curious about the latest marketing tech, want actionable tips to optimize your processes, or just need inspiration to become the superhero in your own business, this episode packs insights and strategies you won’t want to miss!