We’ve all heard the rumors: “Facebook groups are dead.”

Spoiler—they’re not. They’ve just evolved.

In this episode, I’m talking with Michelle Vroom—business coach, community builder, and someone who’s been using her Facebook group to grow a multi-six-figure business for years (and isn’t planning to stop anytime soon).

We get into:

• Why small, specific groups are outperforming the big, noisy ones
• How buyer behavior is shifting in 2025—and what that means for your content
• What makes a group actually valuable (hint: it’s not engagement posts or promo threads)
• How to revive a quiet group without burning yourself out
• What most people get wrong when they try to start or grow a community

Michelle also shares the behind-the-scenes of her high-touch business model and how she uses Facebook groups to build trust without relying on flashy funnels.

Whether you’re just thinking about starting a group, or you’ve got one that feels like a ghost town, this conversation will help you figure out your next right move—without jumping on trends that don’t serve you.

About Michelle:

Michelle Vroom is a business coach with nearly 20 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps women service providers & coaches grow to 6-figures & beyond so they can become the provider for their families. With 3 boys at home, Michelle understands the challenges of limited resources & time, and shares her proven methods for visibility and relationship building that put you in control of getting clients.

Links:

Website

Facebook Group

Facebook

Instagram

Michelle’s team has put together a calendar with daily tips you can take in an hour or less to sign a new client in 30 days. Each action step only takes 60 min or less, so super easy to do.⁣⁣ ⁣⁣When you download the calendar, you’ll also get daily emails to guide you through the process and keep you on track:

https://michellevroom.com/30-days-to-new-clients

Learn more about BizMagic or the BizMagic Podcast.