On BizBlend, host Sana and Keith Anderson (Career Alchemy Labs; ex-Google, Meta, DoorDash, Calibrate) dig into why promotions in tech are driven by perception, not fairness—and how to build executive presence without posturing. You’ll learn the difference between proof (performance) and positioning (perception), how to craft a distinct leadership message across LinkedIn, interviews, and stakeholder meetings, and ways non-self-promoters can communicate wins authentically. Practical, candid, and geared for senior ICs and managers targeting director/VP roles.

Keith Anderson is the founder of Career Alchemy Labs. After leading teams at Google, Meta, DoorDash, and Calibrate, he now helps tech leaders communicate their unique value, shape perception intentionally, and land senior roles without pretending to be someone they’re not.

• Promotions hinge on perception: performance is the proof, not the positioning.

• Define a specific leadership identity beyond vague traits (e.g., “strategic”); coin repeatable phrases you become known for.

• Align your message everywhere—LinkedIn, resume, 1:1s, interviews—so others can “connect the dots” without guessing.

• Show authentic stories selectively; tailor depth to the audience while staying yourself.

• Translate engineering or functional work to business levers (revenue, marketing, ops, supply chain) to be seen as strategic.

• Prepare for interviews by researching the decision-maker’s style and adapting delivery, not your core message.

• Self-promotion can feel natural: credit the team, name your role clearly, and state outcomes succinctly.

• LinkedIn: linkedin.com/in/keithand (K-E-I-T-H-A-N-D)

• Community (for leaders pursuing senior roles): www.careeralchemylab.com/leader

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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

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