In this thought-provoking episode of BizBlend, host Sana dives into the digital underworld with Tim O’Hearn, author of Framed: A Villain’s Perspective on Social Media. Tim, a former rogue software engineer, takes us behind the scenes of growth hacking, bots, fake influence, and the blurred ethics of digital manipulation. From gaming the algorithm to questioning the very fabric of online engagement, this conversation sheds light on what really drives follower counts and engagement spikes—and who’s pulling the strings. Tim doesn’t shy away from his role, offering a rare mix of confession, insight, and critique. This episode is for anyone wondering how real the internet still is.

About the Guest:
Tim O’Hearn is a software engineer turned author who once ran “Shark Social,” a covert bot-driven platform that helped clients rack up followers and fame. From designing push notifications to exploring the ethical grey zones of digital marketing, Tim’s journey is a cautionary tale. His book Framed blends memoir with exposé, unpacking everything from algorithmic addiction to the Dead Internet Theory.

Key Takeaways:

• Growth hacking via bots blurred the line between influence and manipulation.

• “Real” followers may still be generated through artificial interactions.

• Most users underestimate how engineered their engagement habits are.

• Platforms themselves often act as both enablers and enforcers.

• Tim’s story offers not just a confession but a form of digital course correction.

Connect with Tim O’Hearn:

• LinkedIn: Tim O’Hearn

• Website: tjohearn.com

• Newsletter: timohearn.beehiiv.com

• Book: Framed: A Villain’s Perspective on Social Media – available on Amazon (Kindle & paperback), audiobook coming soon

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