In this episode of BizBlend podcast, host Sana sits down with brand strategist and executive coach Tosca DiMatteo to explore the hidden power of the inner critic. Drawing from her 25+ years of corporate experience at companies like Unilever, Kimberly-Clark, and Absolut Vodka, Tosca shares how our inner critic shapes decisions, limits opportunities, and impacts our health and relationships. More importantly, she reveals how professionals, leaders, and entrepreneurs can shift their narratives, reclaim their self-worth, and step into authentic leadership.
This conversation goes beyond silencing self-doubt—it’s about learning to work with it, rewrite your story, and create breakthroughs in both life and business.

Tosca DiMatteo is a brand strategist turned transformational coach, speaker, and founder of Tosca Coaching and Consulting. After decades in global corporate roles, she now helps professionals and entrepreneurs reframe their inner narratives, overcome imposter syndrome, and step fully into their personal and professional power.

• Inner critics often stem from childhood experiences, but their power comes from repeated societal and professional pressures.

• You don’t need to fully uncover the origin of your inner critic to heal—you can start rewriting your narrative at any point.

• Listening to your inner critic without questioning it has hidden costs, including stalled growth, strained relationships, and even physical stress.

• Reframing your story—like moving from “the waitress” to “the CEO”—can radically shift your energy, confidence, and business outcomes.

• Motivation doesn’t have to come from self-criticism; a loving, supportive approach to yourself can drive greater long-term success.

• Your energy speaks louder than words—rewriting your narrative not only changes how you feel but also how others perceive and respond to you.

Visit toscadimatteo.com

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