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Turning Numbers into Strategy: Mastering Innovation Accounting with Ilene Marcus

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Manage episode 495161553 series 2832406
Content provided by Candy Messer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candy Messer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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Are you tired of guessing your way through budgets and projections? In this episode, Ilene Marcus reveals how to use innovation accounting and pro forma modeling to make confident business decisions, understand true costs, and attract investors. #InnovationAccounting #EntrepreneurFinance #ProFormaPower

Key Moments:
0:03 – Introduction to innovation accounting and its power for entrepreneurs
1:02 – What is a pro forma and how it models real-time decisions
4:05 – Why a flexible pro forma beats a static budget
5:35 – Chicken soup metaphor: Understanding all-in budgeting
7:07 – Calculating your time, units of service, and leveraging passive income
10:31 – Factoring in overhead like insurance and rent into unit costs
13:04 – Where to research real product costs and market data
16:20 – Pricing honestly: The balance of value and market reality
18:58 – Target audience clarity and price point decisions
24:16 – Using data patterns to improve customer focus and profitability
25:01 – Offer: Free pro forma spreadsheet + book: Managing Annoying People

Support the show

Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in
Become a supporter of the show: https://www.buzzsprout.com/1522381/support

  continue reading

489 episodes

Artwork
iconShare
 
Manage episode 495161553 series 2832406
Content provided by Candy Messer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candy Messer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Are you tired of guessing your way through budgets and projections? In this episode, Ilene Marcus reveals how to use innovation accounting and pro forma modeling to make confident business decisions, understand true costs, and attract investors. #InnovationAccounting #EntrepreneurFinance #ProFormaPower

Key Moments:
0:03 – Introduction to innovation accounting and its power for entrepreneurs
1:02 – What is a pro forma and how it models real-time decisions
4:05 – Why a flexible pro forma beats a static budget
5:35 – Chicken soup metaphor: Understanding all-in budgeting
7:07 – Calculating your time, units of service, and leveraging passive income
10:31 – Factoring in overhead like insurance and rent into unit costs
13:04 – Where to research real product costs and market data
16:20 – Pricing honestly: The balance of value and market reality
18:58 – Target audience clarity and price point decisions
24:16 – Using data patterns to improve customer focus and profitability
25:01 – Offer: Free pro forma spreadsheet + book: Managing Annoying People

Support the show

Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in
Become a supporter of the show: https://www.buzzsprout.com/1522381/support

  continue reading

489 episodes

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