If you’ve ever looked at your clinic’s front desk and thought, “They could be doing so much more,” you’re not alone. Most front desk teams aren’t trained to sell — and honestly, the word “sales” probably makes them cringe. This episode is about changing that, not with sleazy scripts, but with simple mindset shifts that help your staff connect with patients and confidently guide them toward care.

I'm Chris Himel and I work hand-by-hand with hundreds of clinics on this very thing. I'm sharing exactly what I tell them — how to build real rapport, uncover what’s actually driving a patient’s pain, and have conversations that feel natural but lead to more booked services. If your team cares deeply about people but struggles to close, this will change the game for your clinic — and for the patients you’re here to serve.