The name Guggenheim is now synonymous with modern art, but the fortune that built its iconic museums came from deep within the earth. This episode traces the Guggenheim dynasty's journey from the rugged mining camps of the American West to the elegant art galleries of New York and Venice. We begin with Meyer Guggenheim and his seven sons, who built a global empire by dominating the mining and smelting of silver, copper, and lead. They were industrialists on a global scale, operating with a cutthroat competitiveness that rivaled the Rockefellers.

We explore how the family's immense industrial wealth was later transformed into cultural capital by subsequent generations. The key figure in this pivot was Solomon R. Guggenheim, who, influenced by his artistic advisor Hilla von Rebay, became a passionate collector of abstract "non-objective" art. This was a radical act at the time, and it set the stage for the creation of the Solomon R. Guggenheim Museum, a stunning architectural masterpiece designed by Frank Lloyd Wright. His niece, Peggy Guggenheim, would become one of the most important patrons of the 20th century, championing artists like Jackson Pollock and Max Ernst.

The Guggenheim story reveals how a dynasty can completely reinvent its public identity. We examine this remarkable transition from the grimy, exploitative world of industrial mining to the pristine, avant-garde world of modern art. It is a powerful example of how a fortune built on extracting resources from the ground can be used to create a legacy of cultural creation.