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This hidden PPC setting burns your budget
Manage episode 518758033 series 3680068
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Date: Monday, November 10th, 2025
Summary: Kevin King shares best tactics from recent issues while co-hosting the Marketing Misfits Cigar Weekend in Tampa. Topics include TikTok-first product research, hidden PPC settings that waste budget, eye contact strategies for better ad conversions, and how to fight coordinated review attacks.
Key Points Discussed:
- The decline of traditional product research tools and the rise of TikTok-first discovery
- How Josh Hadley (8-figure Amazon seller) uses TikTok Shop data instead of Jungle Scout or Helium 10
- Using Kalo Data to analyze TikTok Shop performance and find viral products
- Two overlooked Amazon reports: Market Basket Analysis and Demographic Report for audience insights
- Eye contact psychology in ads: when models should look away vs. directly at viewers for 30% better conversions
- Stack Influence platform for automated micro-influencer product seeding at scale
- Amazon's new "maximize reach" PPC setting that defaults to off-Amazon placements
- How to stop budget bleed by switching to "minimize spend" setting
- Unspent campaign budget reallocation feature and how to use it strategically
- Fighting coordinated negative review attacks with proper escalation tactics
- eCom Triage's GPT tool for building cases to remove abusive reviews
- Rufus image hack: embedding keywords in images using slightly off-color text
- Using Imagechek tool to verify what Amazon's AI can read in your images
- How product discovery has shifted from "on the shelf" to social feeds, AI, and creator content
- Why brands must create demand before customers search
Links Mentioned:
- Billion Dollar Sellers Club (Josh Hadley's presentation)
- Stack Influence Platform (10% off code: BillionDollarSellers)
- Stack Influence Case Study (Blueland 13X ROI results)
- eCom Triage Review Removal GPT (free for BDSN subscribers)
- Imagechek Tool (see what Amazon's AI reads in your images)
- ProductPinion (Matt Kostan's company)
- Prem Gupta's LinkedIn Post (Market Basket Analysis & Demographics)
- Destaney Wishon's LinkedIn Post (The shelf is dead)
Find us at BillionDollarSellers.com Follow Kevin King on LinkedIn
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