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What happens when you stop apologising for your choices with one tiny word?

Lisa Schweighoffer went from saying "I'm just a stay-at-home mom" to co-founding Boost Lab, the irreverent skincare brand that's disrupting beauty by refusing to take itself too seriously.

In this raw conversation, Lisa shares how just one single word was shrinking her presence and what it was like to build an international business after 10 years at home with kids.

And we go deeper than this, as a busy and successful mum, Lisa also dives deep into the reason her medical hysterectomy at 48 came with zero menopause information, and the ultimate partnership secret that makes 30+ year marriages actually thrive.

From testing products on speedboats to dancing on Instagram and building a very successful business, Lisa proves that the most confident founders aren't those who take everything seriously, they're those who know exactly what deserves their attention, leaving them free to approach everything else with humour and joy.

Resource List - Books:

• Dr. Mary Claire Haver - "The New Menopause" (Lisa says it "literally changed my life")
• Dr. Michael Mosley - "Just One Thing"

Podcast:

• Brené Brown - "Unlocking Us" (episode with Dr. Mary Claire Haver on perimenopause and bone health)

Where to find Lisa -

Instagram - ⁠@lisaschway⁠ and ⁠@boostlabco⁠

Website -⁠ Boost Lab⁠

0:00 - Introduction: The power of removing "just" from your vocabulary

4:00 - The New Zealand leap: Moving countries with three kids under four

10:00 - The reality of stay-at-home motherhood: isolation, sacrifice, and chosen family

17:00 - The "never just" breakthrough: Removing one word that was making her smaller

22:00 - "You're choosing what you don't change": Life philosophy on making empowered choices

26:00 - From hammers to beauty: The unexpected entrepreneurial journey

30:00 - Why Boost Lab does skincare differently: Concern-led, not ingredient-led

35:00 - 15 years of bleeding: The health journey no one talks about

38:00 - Medical gaslighting: When doctors fail women in perimenopause

40:00 - Self-advocacy: How Lisa armed herself with information and changed everything

43:00 - The HRT conversation: "If your doctor doesn't listen, find another one"

44:00 - Partnership gold: How she and Craig work as a true team

48:00 - Being "just the fun face" and learning to own your value

51:00 - Practical wisdom: Bone health, heavy lifting, and preparing for the next chapter

52:00 - Stop watching the news: Protecting your nervous system

54:00 - Lisa's tips for happy living: HRT, lift heavy, laugh at yourself, whiskey