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What Makes Music Go Viral—From AI to Taylor Swift

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Manage episode 523742211 series 2813215
Content provided by University of Chicago Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by University of Chicago Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The internet and social media have transformed the way in which we hear and understand music today—and online communities and platforms from YouTube to TikTok have changed how music circulates and ultimately goes viral. Why do some pop stars have more success creating hit songs and building online following than others?

In this episode, we speak with Paula Clare Harper, a musicologist and assistant professor at the University of Chicago. Harper co-edited the book Taylor Swift: The Star, The Songs, The Fans, which explores the online musical cultures that produced and propelled the image of megastar Taylor Swift. Harper unpacks how gendered narratives around "the fangirl" continue to influence which musical practices we take seriously—and how studying music on the internet helps us understand contemporary cultural power.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

208 episodes

Artwork
iconShare
 
Manage episode 523742211 series 2813215
Content provided by University of Chicago Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by University of Chicago Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The internet and social media have transformed the way in which we hear and understand music today—and online communities and platforms from YouTube to TikTok have changed how music circulates and ultimately goes viral. Why do some pop stars have more success creating hit songs and building online following than others?

In this episode, we speak with Paula Clare Harper, a musicologist and assistant professor at the University of Chicago. Harper co-edited the book Taylor Swift: The Star, The Songs, The Fans, which explores the online musical cultures that produced and propelled the image of megastar Taylor Swift. Harper unpacks how gendered narratives around "the fangirl" continue to influence which musical practices we take seriously—and how studying music on the internet helps us understand contemporary cultural power.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

208 episodes

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