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#9 Superdry Co-Founder & CEO, Julian Dunkerton: Restructuring, Renegotiating, Rebranding
Manage episode 518060418 series 1301445
Content provided by BBC and BBC News. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC News or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Julian Dunkerton co-founded Superdry and took it to a £2billion market cap at its height in 2010 - within years the company was fighting for survival, and in 2018 he walked away. A decision he says he regrets. But with Superdry now valued at just £8million and looking like it might fail, he returned just one year later and wrestled back control of the company he set up, and began turning it around. After a restructuring, renegotiating rent, and now a rebrand, Superdry has just turned a profit once again.
This is the story of that turn around.
In it he calls for town centre regeneration and a High Street Renaissance, warning that current policies and Brexit have left British retailers at a disadvantage. He highlights the economic impact of leaving the EU, citing lost free trade and increased costs, and argues that the UK has “gone backwards” since Brexit. In fact he believes a free trade relationship with the EU is possible, and also imperative.
Dunkerton also challenges the narrative that young people only shop online, stating that teenagers value physical retail and social experiences, and credits this demographic with driving Superdry’s renewed success on the high street.
00:00 Sean Farrington and Will Bain introduce the podcast 02:30 Julian Dunkerton joins the podcast, discusses the rise of Superdry 05:25 Stepping aside as Chief Executive & company changes 06:35 Return to profitability 08:44 The turnaround and rebrand of Superdry 10:56 What makes a good shopping experience 13:20 Branding & product quality 14:42 Policy, Brexit & business challenges 20:35 High street policy ideas & town centres 27:24 Tax, globalisation & retail trends 32:13 The future of Superdry & personal projects
Presenter: Will Bain Producer: Olie D'Albertanson Editor: Henry Jones
2006 episodes
Share
Manage episode 518060418 series 1301445
Content provided by BBC and BBC News. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC News or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Julian Dunkerton co-founded Superdry and took it to a £2billion market cap at its height in 2010 - within years the company was fighting for survival, and in 2018 he walked away. A decision he says he regrets. But with Superdry now valued at just £8million and looking like it might fail, he returned just one year later and wrestled back control of the company he set up, and began turning it around. After a restructuring, renegotiating rent, and now a rebrand, Superdry has just turned a profit once again.
This is the story of that turn around.
In it he calls for town centre regeneration and a High Street Renaissance, warning that current policies and Brexit have left British retailers at a disadvantage. He highlights the economic impact of leaving the EU, citing lost free trade and increased costs, and argues that the UK has “gone backwards” since Brexit. In fact he believes a free trade relationship with the EU is possible, and also imperative.
Dunkerton also challenges the narrative that young people only shop online, stating that teenagers value physical retail and social experiences, and credits this demographic with driving Superdry’s renewed success on the high street.
00:00 Sean Farrington and Will Bain introduce the podcast 02:30 Julian Dunkerton joins the podcast, discusses the rise of Superdry 05:25 Stepping aside as Chief Executive & company changes 06:35 Return to profitability 08:44 The turnaround and rebrand of Superdry 10:56 What makes a good shopping experience 13:20 Branding & product quality 14:42 Policy, Brexit & business challenges 20:35 High street policy ideas & town centres 27:24 Tax, globalisation & retail trends 32:13 The future of Superdry & personal projects
Presenter: Will Bain Producer: Olie D'Albertanson Editor: Henry Jones
2006 episodes
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Similar to Big Boss Interview
The latest business and finance news from around the world, on the BBC.
…
continue reading
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell and the rotating cast of The Hustle. Plus, expert insight on business strategies including marketing, scaling, sales, and overall entrepreneurship.
…
continue reading
The Inquiry gets beyond the headlines to explore the trends, forces and ideas shaping the world.
…
continue reading
An unidentified body. Who was she? Why hasn’t she been missed? A BBC World Service and NRK original podcast, investigating a mystery unsolved for almost half a century.
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
Crypto assets and blockchain technology are about to transform every trust-based interaction of our lives, from financial services to identity to the Internet of Things. In this podcast, host Laura Shin, an independent journalist covering all things crypto, talks with industry pioneers about how crypto assets and blockchains will change the way we earn, spend and invest our money. Tune in to find out how Web 3.0, the decentralized web, will revolutionize our world. Disclosure: I'm a nocoiner.
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
2k1k
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
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…
continue reading
The Slate Daily feed includes new episodes from more than 30 shows in the Slate Podcast Network. You'll get thought provoking analysis, storytelling, and commentary on everything from news and politics to arts, culture, technology, and entertainment. Discover new shows you never knew you were missing.
…
continue reading
The daily drama of money and work from the BBC.
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continue reading
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