In this episode of Beyond Wealth: Success Unscripted, host Matt Calnan welcomes Merin Coutts, a seasoned business coach and strategist from MC2 Coaching. With over 15 years of experience, Merin specializes in helping service-based businesses thrive through strategic planning, accountability coaching, and value building.

Merin shares her journey from a small-town farm girl in Saskatchewan to a business coach in Calgary. She delves into her career transition from media and communications to business coaching, driven by a passion for strategic planning.

Throughout the conversation, Merin explains the significance of strategic planning for businesses, both large and small. She outlines the fundamental components of a strategic plan, including setting clear goals, understanding the current state of the business, and measuring success. Merin also highlights the importance of having a structured process and the role of effective facilitation in achieving successful outcomes.

Listeners will gain valuable insights into the process of strategic planning, the common mistakes business owners make, and practical advice on how to start and sustain strategic planning efforts. Merin emphasizes the need for business owners to actively participate in the planning process to ensure alignment and commitment.

Guest Information: Merin Coutts is the founder of MC2 Coaching, where she helps business owners grow company value and prepare for transitions by fusing strategic vision with executional excellence.

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