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Building Your Business Brand with Shannon Hewlko
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In this episode of Beyond Wealth: Success Unscripted, host Matt Calnan welcomes Shannon Hewlko, the Vice President, Head of Strategy, and Creative Director at Roadmap Agency. Shannon brings over a decade of experience in brand and business growth strategies. They dive deep into the intricacies of building a business brand, discussing the importance of brand strategy, audience personas, and the role of consistent branding in business growth.
Shannon shares her journey from working in the advertising world to founding her own branding agency and eventually becoming a key player at Roadmap. She offers valuable insights into how businesses, especially those with growth aspirations, can tackle brand problems, align their marketing tactics with business goals, and effectively utilize brand workshops to create compelling brand identities.
Whether you’re a startup looking to establish a strong brand or an established business aiming to refine your branding, Shannon’s expertise and practical advice will provide you with actionable steps to elevate your business brand.
Key Takeaways:
- The critical role of brand strategy in business growth.
- How to conduct audience persona research and why it's essential.
- The importance of consistency in branding across all touchpoints.
- The value of brand workshops in defining a company’s core values and brand identity.
- Tips for small businesses on building a brand with limited resources.
About the Guest: Shannon Hewlko is the Vice President, Head of Strategy, and Creative Director at Roadmap Agency. With a background in graphic design and advertising, Shannon specializes in helping businesses grow through strategic branding and marketing. She’s passionate about problem-solving and has a keen interest in seeing her clients succeed.
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