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Beyond the Transaction Ep. 2: Unveiling B2B Buyer Insights with Stephanie Friedman
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Allen Bonde welcomes Stephanie Friedman from Murphy Research to explore surprising friction points in B2B purchasing and reveal the actionable strategies to overcome them. From the loyalty-boosting power of trade credit to seamless ERP integrations, discover the next wave of B2B insights that can elevate your buying experience. Join us for an inside look at how leading organizations are forging stronger customer relationships.
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