Shannon Pruitt, founder of Sunday Muse Design, joins us to break down everything you need to know about strategic branding and web design. They dive deep into why your website isn't just a luxury—it's survival for your business. Shannon shares her journey from wedding planner to brand designer, revealing how she discovered the critical link between outdated websites and lost clients.

Key takeaways from this episode:

• Why you need to approach branding with strategy, not just pretty colors
• The intentional process behind choosing fonts, colors, and design elements
• How to simplify your website for better conversion rates (one client doubled their inquiries in 3-4 months!)
• The debate behind copy vs. design first (Shannon's firmly in the copy-first camp)
• Practical tips for DIY branding when you're just starting out
• The importance of tracking where your clients actually come from

Shannon drops truth bombs about attention spans (apparently we've got 47 seconds now), why she hates the word "clarity," and how to create a brand that doesn't just look good—it works hard for your business. Whether you're starting from scratch or ready to elevate your existing brand, this episode gives you the strategic foundation to make it happen.

Resources from this episode:

• Shannon’s Newsletter: You can join her weekly newsletter where she shares practical branding tips, website advice, and behind-the-scenes insights from real client projects. Just visit sundaymusedesign.com/newsletter to sign up!

More about Shannon Pruitt:

Shannon Pruitt is the founder of Sunday Muse Design, a strategic branding and web design studio for women entrepreneurs who refuse to blend in. Since 2015, she's built multiple businesses, but branding? That's where she thrives. With a sharp eye for design, a no-BS approach to brand strategy, and a deep understanding of what makes businesses actually convert, Shannon helps service providers, boutique businesses, and course creators build brands that command attention—and get results.

Connect with Shannon Pruitt:

• Website: http://www.sundaymusedesign.com
• Instagram: https://www.instagram.com/sundaymusedesign
• Threads: https://www.threads.net/@sundaymusedesign

Connect with Sam:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/