What do rocket science and commercial operations have in common? More than you think!

In this episode, Mir Zaman, Vice President of Commercial Operations at Spectrum Brands, shares what he brought with him from the aeropsace industry to Amazon—and now to one of the most diverse brand portfolios in consumer goods. From challenging legacy systems to scaling creative content across categories like pet care, home improvement, and garden, Mir offers a clear blueprint for modern growth.

We also dive into:

• Lessons from nearly a decade at Amazon (and how to keep that entrepreneurial spirit alive in big companies)
• Building a center of excellence that still feels like part of the team
• The power of two-way door decisions—and knowing when to test, pivot, or go all-in
• Why AI will only work in CPG if it’s tailored to different stages of maturity

Connect with Mir on LinkedIn
Follow Beyond the Shelf on LinkedIn
Learn More about It'sRapid

Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey

Email us at [email protected] to find out how to get your free AI Image Audit

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker