From Local Stores to National Impact – with Ace Hardware & RedVest Media's Molly Hjelm

Beyond The Shelf

Over 20 million podcasts, powered by

Content provided by David Feinleib. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Feinleib or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

8d ago 28:50

MP3•Episode home

This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores.

She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and why in-store activation still matters in a digital-first world.

Connect with Molly on LinkedIn

Follow Beyond the Shelf on LinkedIn
Learn More about It'sRapid

Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey

Email us at [email protected] to find out how to get your free AI Image Audit

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

99 episodes

#Business #Marketing #Tech #David Feinleib #E-Commerce