This week Dave is joined by Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every challenge.

Dave and Joanna discuss:

• How to bridge retail media and merchandising teams
• What true customer-centricity looks like in digital retail
• Why asking why is the key to better strategy and collaboration
• How Joanna’s team helps brands deliver personalized, seamless experiences
• What makes AD USA’s retail media offering stand out

Plus: from Halloween treat planning to back-to-school dinners, why the best retailers solve for real life, not just transactions.

To find out more about AD USA's retail media and full-funnel omnichannel capabilities, reach out to a member of their sales team at [email protected]

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker