I delve into the significance of Black Friday, particularly for female entrepreneurs navigating the holiday shopping season. I explore Black Friday's origins in the US, its psychological impact on consumer behaviour, and how it’s evolved into a months-long shopping event starting as early as October.

I share insights into the spending patterns that make this season critical for some businesses, with holiday sales accounting for as much as 60% of annual turnover. Whether you're planning to jump into the frenzy with irresistible offers or take a more measured approach, I provide tips on making the most of this season.

Learn how to measure customer behaviour through discounts, create value-packed deals, and decide whether participating in Black Friday aligns with your goals and resources. Tune in for practical advice and strategic insights to help you make this Black Friday your best one yet.

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