If you think copywriting is just about putting words on a page, think again. In this episode, I sit down with the badass copy queen herself, Kelsey Loflin—a website and email copywriter who refuses to let boring words kill your business. We dive into how great copy isn’t just about sounding "authentic" (whatever that means), but about crafting words that make your audience feel something.

Kelsey shares how she went from an accidental science major to a sought-after copywriter, why vague copy is killing your sales, and the tiny details that turn good copy into unforgettable, high-converting magic. Plus, we talk about how she completely transformed my sales pages and emails—giving me more confidence (and cash) in my business.

If you’ve ever struggled to say what you really mean in a way that resonates, you need this episode. Grab your coffee (iced or hot, we won’t judge) and get ready to take your words from meh to magnetic.

Connect with Kelsey:
Instagram: @kelsey.loflin.copy