In this raw and honest episode of Beyond the Bullsh*t, we sit down with Joanna Whitbeck @the_mediocre_marketer, a physician's assistant and mother of four who transformed her $497 investment into a six-figure business before making a bold pivot into the swimming education space.

From the ER corners to building a 45,000+ following on Instagram, Joanna shares her remarkable journey of:
• How she generated over $100,000 in course sales as a "unicorn beginner"
• The real reason she stepped away from income claim culture
• Why authenticity trumped dance trends in building her audience
• How she successfully pivoted to build Swim Tri Social with her former collegiate swim coach husband

This episode is perfect for entrepreneurs questioning their current niche, feeling stuck in the "make money online" space, or looking to transition into teaching what they truly love. Joanna breaks down the exact strategies she used to transfer her digital marketing skills into a completely different industry.

We dive deep into:
• Time management secrets from a mom of 4 under 8
• The truth about being a "box checker" in online business
• How to know when it's time to pivot your business
• Building an authentic audience without relying on income claims
• Creating successful course offerings through trial and error

No dancing, no fake screenshots - just real talk about building a sustainable online business you're proud of.
Follow Joanna on Instagram at @the_mediocre_marketer
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Follow me on Instagram @the_no_bs_newyorker

Head to www.vickipollack.com to learn more about working together

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