63. Transforming B2B Events With B2C Strategies With MK Granados Beyond The BEO podcast

63. Transforming B2B Events with B2C Strategies with MK Granados

16d ago 27:34

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In this episode, MK Granados and Shanondoah discuss the valuable lessons that B2B events can learn from B2C events. They explore how consumer-focused strategies can enhance sponsorships, attendee experiences, and overall event success. The conversation highlights the importance of humanizing events, creating memorable moments, and leveraging creativity to engage audiences.

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64 episodes