Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Emily Jackson and Novus Global. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Jackson and Novus Global or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Meta Performance™ Moment #26: How Marvel Built a $29 billion Franchise with Rob Steffens

6:06
 
Share
 

Manage episode 498472434 series 2933976
Content provided by Emily Jackson and Novus Global. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Jackson and Novus Global or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this MPS moment, Jason Jaggard speaks with Rob Steffens, Former Co-President of Marvel Entertainment, about Marvel's remarkable transformation from bankruptcy to a $29 billion cinematic empire. With the new Fantastic Four film hitting theaters, it's the perfect time to revisit this fascinating conversation about how Marvel changed Hollywood forever.

Rob pulls back the curtain on the bold strategies that sparked Marvel's transformation, covering:

  • The business mechanics of how movies make money
  • Why film has traditionally been considered a "bad business" - except for Marvel
  • The economics behind Marvel's massive marketing budgets
  • How the franchise model changed everything for Hollywood
  • The financial risks and rewards of creating new intellectual property

This isn't just a business story - it's a moment where bold leadership birthed a global legacy that forever changed the entertainment industry.

Listen to the full episode here on Spotify and here on Apple Podcasts.

Book a free vision call with Novus Global to see how we can journey with you to go beyond high performance. Click here to explore https://novus.global/client-meta-performance-show/

Join us on the Beyond High Performance Network - Order The Beyond High Performance book by Jason Jaggard today, and get free access to special bonus content!

Ready to stop undercharging and start transforming? Get matched with an enrollment advisor to explore your next level: mp.institute/foundations

Are you a coach looking to expand your practice and join an elite coaching firm? Find out more here: https://novus.global/coach-meta-performance-show/

  continue reading

153 episodes

Artwork
iconShare
 
Manage episode 498472434 series 2933976
Content provided by Emily Jackson and Novus Global. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Jackson and Novus Global or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this MPS moment, Jason Jaggard speaks with Rob Steffens, Former Co-President of Marvel Entertainment, about Marvel's remarkable transformation from bankruptcy to a $29 billion cinematic empire. With the new Fantastic Four film hitting theaters, it's the perfect time to revisit this fascinating conversation about how Marvel changed Hollywood forever.

Rob pulls back the curtain on the bold strategies that sparked Marvel's transformation, covering:

  • The business mechanics of how movies make money
  • Why film has traditionally been considered a "bad business" - except for Marvel
  • The economics behind Marvel's massive marketing budgets
  • How the franchise model changed everything for Hollywood
  • The financial risks and rewards of creating new intellectual property

This isn't just a business story - it's a moment where bold leadership birthed a global legacy that forever changed the entertainment industry.

Listen to the full episode here on Spotify and here on Apple Podcasts.

Book a free vision call with Novus Global to see how we can journey with you to go beyond high performance. Click here to explore https://novus.global/client-meta-performance-show/

Join us on the Beyond High Performance Network - Order The Beyond High Performance book by Jason Jaggard today, and get free access to special bonus content!

Ready to stop undercharging and start transforming? Get matched with an enrollment advisor to explore your next level: mp.institute/foundations

Are you a coach looking to expand your practice and join an elite coaching firm? Find out more here: https://novus.global/coach-meta-performance-show/

  continue reading

153 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play