After serving in a channel chief role for several prominent companies over the years, Ken Marks, former CRO of Cynomi, (this episode was recorded prior to his departure) validates a philosophy he’s held for many years: top-down support is critical to channel success. He shares his thoughts on his new role, C-suite buy in with an indirect GTM and cybersecurity with host Frank Vitagliano in episode 60 of Beyond Distribution with GTDC.

How does Marks leverage distribution to scale sales and solution adoption in the IT community? Which routes to market could serve as coverage and support models for his business? Check out this episode of Beyond Distribution with GTDC for the answers and an insightful conversation on cybersecurity, AI and distribution.

What trends will have the biggest impact on IT vendors? Download a free copy of new GTDC Tech Distribution 2030 report today to find out!