Here’s a small sample of where Johann Nogueira’s curiosity has taken him:

• Built a SaaS company from $0 to $20M in 4 years.
• Created a board game to teach his son how to build a business from $0 to $10M.
• Rallied 30+ companies and 600,000 people to launch a COVID app in 10 days — and why the Australian government and its 3 biggest tech companies came knocking
• Consulted for an IVF clinic and built an app that increased success rates by 35%.
• Oh, and he’s had three billionaire mentors.

This episode is a fascinating invitation into the mind of someone who solves BIG problems, plays a BIG game, and genuinely makes the world a better place.

Here are just a few things you’ll take away from this conversation:

• Why playing bigger can actually be easier — and more effective — than playing small
• How he built relationships with his billionaire mentors — and how they radically rewired how he thinks
• The exact mindset and strategies Johann uses to turn top competitors into high-leverage strategic partners

Show Notes Generated With The Help of AI!

00:00 - Introduction to Beyond Curious and today’s guest, Johann Nogueira

Brandon introduces the show and highlights Johann’s extraordinary background—building a SaaS company from $0 to $20M in 4 years, launching a COVID tracing app in 10 days, designing a business education board game for his son, and having 3 billionaire mentors.

00:04:32 - Johann’s board game: Teaching his son to build an 8-figure company

Johann shares how he designed a board game to simulate building a business, complete with strategies, setbacks like cyberattacks and lawsuits, and advanced features like dream team modules and capital reinvestment.

00:08:42 - The IVF app that increased pregnancy success rates by 35%

Johann discusses consulting with a major IVF clinic and identifying that stress was the biggest success barrier. He created an app delivering meditations and educational content during the critical two-week waiting period post-procedure.

00:11:09 - Engineering emotional intelligence through data and journey mapping

Johann explains how deep interviews and journey mapping led to the IVF app’s success, emphasizing Kaizen and emotional design to optimize user experience.

00:14:26 - COVID hits: The rapid launch of a contact tracing app with 600,000 supporters

Within 10 days of COVID lockdowns, Johann rallies 30 companies to build a contact tracing app. Despite political pressure and governmental interference, the project unites the tech community for public good.

00:18:31 - Playing bigger is easier: The psychology behind solving massive problems

Johann explains why aiming high attracts better resources and collaborators. He illustrates this through stories of helping others go from nothing to visionary goals with massive support.

00:21:07 - From PhD in agriculture to entrepreneurial powerhouse

Johann traces his journey from academia to financial freedom via eBay, affiliate marketing, lead gen, and ultimately founding multiple 7- and 8-figure companies by applying scientific rigor to business.

00:24:24 - A $365,000 problem solved with a mobile app: Real estate SaaS genesis

After noticing inefficiencies in building communication, Johann develops an app that eliminates paper notices, boosts community, and generates revenue through stakeholder services.

00:29:22 - Scaling from $0 to $20M: Identifying value and optimizing high-ticket offerings

Brandon and Johann break down how he transitioned from a struggling agency to a multimillion-dollar SaaS by identifying building owners as ideal clients, bundling value, and leveraging affiliate-style backend monetization.

00:34:53 - The path to high-leverage clients: Elevating your ICP and mindset

Johann shares a case study of a bootcamp trainer who shifts from low-ticket volume to four premium clients by understanding perceived value and gradually adjusting identity and offer positioning.

00:40:07 - Meditation meets mergers: $15K sessions and exponential value

A meditation expert charges $15,000 per session to help executives close multimillion-dollar deals. Johann illustrates how perceived outcome outweighs modality when targeting elite clients.

00:43:18 - Turning strangers into billionaire mentors: Relationship building through value

Johann recounts how he formed relationships with three billionaire mentors—one through organic friendship, another through consistent presence and value in a shared circle, and a third by solving a high-cost problem before even being asked.

00:54:33 - How to turn competitors into strategic partners

In every company Johann has built, he’s turned competitors into collaborators. He explains how he convinced rival agencies and SaaS companies to co-sell each other’s services by demonstrating win-win results.

Links & Resources:

• Johann’s company: White Label Suite
• Johann’s Linkedin Profile
• Check out Johann on Facebook and Instagram