Meet Zane Culkstena, a Latvian researcher from the data-based career education field. Zane is the founder of ERDA, a consultancy firm that specializes in employer branding and organizational development. Her expertise has helped numerous businesses achieve their goals by developing effective strategies to attract and retain top talent.

As someone with dual interests, Zane’s entrepreneurial spirit has led her to found and currently chair Kim? Contemporary Art Center, which is a nonprofit organization dedicated to promoting contemporary art in Latvia.

In addition to her work in the arts, Zane also serves on the Supervisory Board of the Art Academy of Latvia, where she brings her strategic mindset and innovative approach to help shape the institution's future.

In the podcast, we talk about:

• What is the difference between data-based career education and traditional?
• How do students benefit from data-based career education?
• Which are the safe jobs out there?
• What has been Zane’s career journey like?
• How has an entrepreneurial itch led her to become an entrepreneur with multiple teams?
• What does Zane dream of?

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Learn more about the scholarship opportunities provided by the Baltic-American Freedom Foundation to help Baltic Scientists fund their research in the United States: www.balticamericanfreedomfoundation.org

Learn more about the scholarship opportunities provided by the Baltic-American Freedom Foundation to help Baltic Scientists fund their research in the United States: www.balticamericanfreedomfoundation.org