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03 - The Rule of One: How to Write Copy That Connects with Laura Sands

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Manage episode 478429356 series 3654575
Content provided by Rebecca Newenham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Newenham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of Between The Bells, I’m joined by copywriter and workshop leader Laura Sands. After leaving a corporate marketing role in search of flexibility and challenge, Laura built a thriving freelance business that now includes copywriting, AI-integrated content training, and practical workshops.

We chat about:
✍️ How Laura went from blogging on maternity leave to full-time freelance copywriting
🧠 Why she believes good writing starts with knowing what good looks like
🧰 The power of breaking writing into three steps: planning, drafting, editing
💬 How to apply the “Rule of One” to keep your copy clear, focused and effective
💡 Tips on navigating AI tools with confidence, not fear
☕ Creating a calm and intentional morning routine (dressing gown included!)

Bell Ringing Takeaway: Your health is your business. Laura’s reminder to look after the basics - movement, rest, nutrition, and support - is vital for long-term success.

School Drop-Off Shoutout: No school run these days - just one good coffee, a stroll in the garden, and a fresh mindset to start the day right.

Homework Assignment: Apply Laura’s “Rule of One” to your next piece of writing - one reader, one message, one focus. Simplicity is the secret to copy that connects.

Connect with Laura Sands:
🌐 Website: laurasands.co.uk
🔗 LinkedIn: linkedin.com/in/lauralsands
📸 Instagram: @laurawritescontent

🎙️ Edited with precision by podcast editing master, Mike Roberts of Making Digital Real

⏺️ Got feedback, a question, or want to be on the show? Leave me a voice message by CLICKING HERE – we might even feature it in a future episode!

✨ Subscribe, follow, and share with anyone who’s growing their business between the bells.

🔗 Connect with Rebecca on LinkedIn: linkedin.com/in/rebeccanewenham
🌐 Learn more about Get Ahead: getaheadva.com

  continue reading

20 episodes

Artwork
iconShare
 
Manage episode 478429356 series 3654575
Content provided by Rebecca Newenham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Newenham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of Between The Bells, I’m joined by copywriter and workshop leader Laura Sands. After leaving a corporate marketing role in search of flexibility and challenge, Laura built a thriving freelance business that now includes copywriting, AI-integrated content training, and practical workshops.

We chat about:
✍️ How Laura went from blogging on maternity leave to full-time freelance copywriting
🧠 Why she believes good writing starts with knowing what good looks like
🧰 The power of breaking writing into three steps: planning, drafting, editing
💬 How to apply the “Rule of One” to keep your copy clear, focused and effective
💡 Tips on navigating AI tools with confidence, not fear
☕ Creating a calm and intentional morning routine (dressing gown included!)

Bell Ringing Takeaway: Your health is your business. Laura’s reminder to look after the basics - movement, rest, nutrition, and support - is vital for long-term success.

School Drop-Off Shoutout: No school run these days - just one good coffee, a stroll in the garden, and a fresh mindset to start the day right.

Homework Assignment: Apply Laura’s “Rule of One” to your next piece of writing - one reader, one message, one focus. Simplicity is the secret to copy that connects.

Connect with Laura Sands:
🌐 Website: laurasands.co.uk
🔗 LinkedIn: linkedin.com/in/lauralsands
📸 Instagram: @laurawritescontent

🎙️ Edited with precision by podcast editing master, Mike Roberts of Making Digital Real

⏺️ Got feedback, a question, or want to be on the show? Leave me a voice message by CLICKING HERE – we might even feature it in a future episode!

✨ Subscribe, follow, and share with anyone who’s growing their business between the bells.

🔗 Connect with Rebecca on LinkedIn: linkedin.com/in/rebeccanewenham
🌐 Learn more about Get Ahead: getaheadva.com

  continue reading

20 episodes

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