03 - The Rule of One: How to Write Copy That Connects with Laura Sands
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In this episode of Between The Bells, I’m joined by copywriter and workshop leader Laura Sands. After leaving a corporate marketing role in search of flexibility and challenge, Laura built a thriving freelance business that now includes copywriting, AI-integrated content training, and practical workshops.
We chat about:
✍️ How Laura went from blogging on maternity leave to full-time freelance copywriting
🧠 Why she believes good writing starts with knowing what good looks like
🧰 The power of breaking writing into three steps: planning, drafting, editing
💬 How to apply the “Rule of One” to keep your copy clear, focused and effective
💡 Tips on navigating AI tools with confidence, not fear
☕ Creating a calm and intentional morning routine (dressing gown included!)
Bell Ringing Takeaway: Your health is your business. Laura’s reminder to look after the basics - movement, rest, nutrition, and support - is vital for long-term success.
School Drop-Off Shoutout: No school run these days - just one good coffee, a stroll in the garden, and a fresh mindset to start the day right.
Homework Assignment: Apply Laura’s “Rule of One” to your next piece of writing - one reader, one message, one focus. Simplicity is the secret to copy that connects.
Connect with Laura Sands:
🌐 Website: laurasands.co.uk
🔗 LinkedIn: linkedin.com/in/lauralsands
📸 Instagram: @laurawritescontent
🎙️ Edited with precision by podcast editing master, Mike Roberts of Making Digital Real
⏺️ Got feedback, a question, or want to be on the show? Leave me a voice message by CLICKING HERE – we might even feature it in a future episode!
✨ Subscribe, follow, and share with anyone who’s growing their business between the bells.
🔗 Connect with Rebecca on LinkedIn: linkedin.com/in/rebeccanewenham
🌐 Learn more about Get Ahead: getaheadva.com
20 episodes